Instagram trending hashtags have dominated Instagram because that is how users find profiles and content that they are interested in. hashtags make up a central part of your personality on Instagram. People and companies use clever hashtags on their post. Some hashtags are intended for humor. While people like to put hashtags in every post, they are not meant for Instagram ads. When you use hashtags in ads, they can look out of place and that is why most brands don’t use them. It is crucial to keep the ad cleaner by using simple and concise text.

Why hashtags don’t do well in Instagram ads

When you use hashtags in Instagram ads, they won’t show up in search engines like regular posts because they are ads and not regular posts. When you place an ad on Instagram, you pay for increased visibility so there is no need of adding Instagram top trending hashtags to your ads.

When to use hashtags in Instagram ads

There is one exception why you may need to use hashtags in your Instagram ads. This is when you want to add Instagram hashtags for the sake of personality. You will be using hashtags from a copywriting standpoint and not for visibility because your ad will give you the visibility you want. You can also use hashtags to enhance your copy.

Getting started

In our earlier posts, we already taught you how to use Instagram trending hashtags to gain visibility. Now we want to teach you how to get started with Instagram ads. Instagram ads are integrated with Facebook ads. However, there are some strategic and creative differences to consider when it comes to Facebook ads. There is some overlap but on Instagram, there are different placement options, best practices, ad formats, costs and more. You should understand the differences and prepare for them accordingly.